Hydration Pro | Emrald Labs

Hydration Pro was the first of its kind for Emrald Labs - a banned substance tested supplement approved for consumption for athletes - the brands entry into the professional market.
Hydration Pro was the first independent campaign I had the opportunity to drive - from conception to execution, this campaign went from an idea in my mind with no brand precedent to a beautifully executed display of passion & performance.
Along with my team, I lead the creative direction, vision, tone, videography & photography over 2 months, including coordinating a two day shoot in Sydney.